The Art and Design department is seen as closed off and obsolete to many students, but diverse and fruitful to others. This rebrand sought to market the department as open, diverse, and relevant despite these opinions. The deliverables in this project include a brochure, two banner stands, and social media content.
The brochure is printed on 17in x 22in paper and then folded into fourths. When you hold it in your hand, it has a more engaging tactile experience than a traditional brochure. The poster acts as a summarization of the content within the actual brochure so that it can be hung on someone’s wall and still communicate the necessary information.
Banner
Stands
The Banners showcase individual students from the department and blow them up. I want these to really give a sense of personality to the department as banners can often times be pretty boring. By adding people to them, it gives the viewer the ability to put a face to the department without needing to interact with anyone. There is also a lot of energy being added to these banners by the photos. It can make people excited to be in the department.
Social
Media
The New and improved, BETHEL ART + DESIGN INSTAGRAM. The focus is on showcasing students to put a face to our name and lessen apprehension around joining a faceless entity. There are 3 primary communication contents, advertisements, showcases, and internal communication. There is a balance of Designs, Professional Photos, and non- professional photos.
keep scrolling
to see the process
Student Surveys
I conducted surveys of students inside and outside of the department in order to determine how it is viewed and what traits should be emphasized. The results showed me that I wanted to emphasize individuals in the department so as to show we are open and diverse. I also decided to create something that is contemporary and relevant
Visual Research
In doing research for a visual direction, I came across these four works. In general, I was really interested in the use of gradients and large portraits. The use of a portrait is one way to make something feel relevant. The bold and bright colors were also something that attracted me. The use of bold type and cut outs of shapes and objects also were motifs that I wanted to play with.
Rough Drafts
I went all in with the photos in these three rough drafts because I knew that I wanted them to be the front and center of the rebrand. I knew that I wanted a simple bold typeface so I chose Proxima Nova from the get go and let the photos be the main point of difference from each draft to the next.
